This Google tool allows us to configure alerts with our brand name, so that we do not miss anything that is said on the web about our brand. It is convenient to register several alerts to have greater control, for example, our brand name, our mail, our domain and so on. We can define the frequency with which we want to receive the alerts as they occur i.e. daily or weekly.
It is another great alert tool, similar to Google Alerts. Its control panel is very comfortable and intuitive and it allows to configure several alerts, and specify if we want them to be in a specific language, or in a particular social network, which allows us to fine tune the search. Mention also works in real time and offers statistics and analytics to keep track of the evolution of our brand.
The great advantage of this tool is that it gives us information in real time about what is said about us on the Internet, especially in social networks. It uses 4 parameters to measure the influences which are as follows;
The Force which is according to the number of mentions in 24 hours.
The Sentiment, if it is about negative, positive or neutral mentions
The Passion, which allows us to evaluate the possibility of a user who has spoken of the brand.
The Scope, which is the indicator to measure the range of influence.
In addition, it provides a list of keywords that are commonly associated with our brand, as well as the users who interact with us or the sources of mention.
This tool measures our level of influence in terms of our online activity, especially through social networks, on the one hand with information about what is said about us in them, and on the other hand through our own publications and the impact that have. Klout is based on a numerical indicator, the influence index. In addition, we can observe the evolution of influence through graphs. We can also look for influential people depending on our profile or location, so it is a good guide to establish professional contacts.
It works as a search engine, but focuses specifically on people. It offers results organized by different filters i.e. news, videos, publications, personal data, telephone and e-mail. Access is free, but if we register, we will be able to control our profile and the results that appear about us. You can also perform a reverse search i.e. by keywords, so that we will get results with the name of professionals who fit with that profile. This can help us to discover and monitor our competition. It also allows the configuration of alerts by email.
This tool offers guidelines to improve the favorable results for the brand and position them in the top positions. It is primarily focused on personal branding, but the procedure could equally apply to a corporate brand. As a free user, you can register three links. It measures the evolution of Google’s positions in each of the links, page rank, and so on. If you want more tracking and control more links, you also have a premium option available. In addition, it gives you the option to know from where in the world your brand name is being blogged through the IP of the device.
There are a few other effective monitoring tools, and some of them are premium. Also you can have the analytic tools on your website or blog as they also bring a lot of information about your brand.