Defining an online marketing plan is very useful when we are going to start selling online via e-commerce and want to improve our results. This article will set the guidelines and will help you stay focused with our objectives.
In the phase of online marketing plan that deals with promotional strategies, you have to decide what actions you are going to carry out to achieve our objectives and here we will talk about them in detail.
The first aspect to take care of in our plan of online marketing will be the online store, because it is where the conversions are made. Your ecommerce store must comply with all the necessary aspects i.e. it must be usable, compatible with mobile devices, has responsive design, adequate means of payment, shipping costs with adjusted prices, etc.
Natural Positioning in Search Engines
Here you define the strategy, so that gradually your website can gain visibility for those key terms that you have selected. A great advantage of natural search engine positioning is that once we stop working on it while the results will remain for a considerable period. As a counterpart, you will find that traffic growth will be gradual, so you will need to support this action with other types of tasks to achieve from the beginning a volume of traffic that allows you to sell from the first moment.
This discipline is half way between the improvement of brand image and the positioning in search engines. If you periodically generate quality content, you will be able to position yourself as a reference in the sector and increase the traffic that comes through searches related to your products.
In content marketing, you must develop a blog within your online store and define a writing guide where you will detail the topics on which you will write the content, the tone of the message and the frequency of updating.
If you want to sell from the beginning, it is highly recommended to start with Google AdWords. Here you will design specific ads using the keywords defined earlier. You will frequently review campaigns created to get a low CPC (Cost-Per-Click) and to find out what products are of appeal to the potential customers.
Newsletters and Promotional Emails
You are required to schedule the sending of newsletters with the news of each month as a complement to content marketing. Generating quality content will increase the list of subscribers who are ultimately potential customers. In addition, you will send sporadically so that you do tire the customer reading your emails.
Presence in Social Networks
Depending on the profiles of your clients, you have to identify the social networks where they are interested and to what extent.
Analysis of Results
On weekly or monthly, you have to evaluate the actions carried out, and in what percentage you have fulfilled the objectives, in this way, you will be able to make the right decisions to reach the goal.
In short, ecommerce does not differ so much from a traditional business, the fewer decisions you make at random, the more chances of success you will have. You have to persevere and never lose the hunger to learn everything that surrounds your business and this is the only way to achieve success.