Search results ranking has different strategies. Every time they are kept changing with the previous time. One thing always you must have to remember that is the sudden and frequent changes in the technology of search. For getting your website keep updated with those immediate updates, hire SEO Services in Noida.
Before Google, there was no rule of getting backlinks for ranking. But after that, they set it up in their criteria. Search results work on Google algorithms. The search engine uses different algorithms to rank the webpages in the SERP’s. Mostly they haven’t changed any sudden significant change. But they have improved every algorithm with time. Here are some those technologies that will revolutionize you about the search ranking system.
- Hummingbird
This was a tremendous change in the algorithm of Google. It inaugurated in 2013 by doing a 90% change in the google searching algorithm. Hummingbird focus on three primary searches:
- Conversational search
- Human search
- Voice search foundations
It is having a reputation as it was the most significant change in the Google search algorithm for ranking. In this case, Google replaced the entire engine block else changing just the filter of the engine. This change gets Google near like Human.
- Pigeon
A most significant change for the local search engine results. It launched in 2014, created an impact on the Google local and Google Map search results. Google has to change many of its search ranking pages just because of this update.
It created an effect of showing someone their nearest thing on the search results. Like if someone searches for hotel China, then it will not show the hotel in New York, it will show the nearest hotel.
- Rank Brain
That introduced in 2015, used for making a guess. The rank brain uses artificial intelligence and works as if someone writes a word. Google doesn’t know it; then, it will guess to make a complete phrase. It works with search quires by providing excellent results.
It was also the most critical update by Google. 15% of the Google quires process every day. It uses machine learning to make an idea of the next phrase. It uses the database of people, places, and things in artificial intelligence.
- Panda
This was an update regarding the “content farm.” Google was worried about too many contents which were repeating daily, so they created a new thing to get that in control. Twenty-three questions were designed to test any content.
- Penguin
This was a webspam algorithm update, targeted towards the linking of the website and spam linking. It takes part in crawling, indexing, and analysing by Google.
- Page layout algorithm
This update was one of the best upgrades, according to Google. This will make the top-ranked sites 1% affected. They said those websites to create a better user experience.
- Payday
3% if the US queries covered in this update. It focused on the CPC keywords
- Fred
This update was not a single update of the algorithm; it was some of the algorithms.
- Mobile Geddon
This update was mainly about the mobiles. And it was a mobile-friendly update. Google shifted its market in this update.
Above all are those algorithm changes that Google have made. So, for ranking your website in a higher ranking of the SERP’s hire SEO company. With knowledge of every update, your site will be in the more top ranking.
Here are some of the latest updates of Google for Search ranking. They are mentioned below with a little overview.
- June 2, 2019 (Core update)
- March 12, 2019 (Google update Florida)
- February 13, 2019 (Valentine’s day update)
- October 31, 2018 (unconfirmed Halloween update)
- September 27, 2018 (small update)
- August 1, 2018 (Broad Core Algorithm update) Algorithm update)
- December 12, 2017 (Maccabees Update)
- September 8, 2017 (Fall Flux)
Above all are some of the previous updates that must keep in mind before doing any SEO. So, for doing an updated SEO hire SEO Company in Noida.
Summary:
Google always keep updating their search ranking technology. Many different updates must follow in case of doing SEO, so for that purpose, hire SEO services in Noida. Doing this will lead your website in the top rankings of the SERP’s. Google always kept updating the search ranking algorithm.