Scents play an integral role in daily life. After all, they are all around us, and they can help to create powerful memories. For this reason, scents are also incredibly personal.
While there is a wide array of scent-based industries, consumers have become more invested in the scents of their household care products over the past few years.
From essential cleaning agents ingredients to the rise of the indie brands, read on for the 2020 guide to household care fragrance trends.
1. Natural Scents
Consumers are continually seeking small ways to manage their health, wellness, and emotional well-being, and scents have the potential to be a significant part of this.
In recent years, consumers’ fragrance preferences have grown from being merely functional and clean to being influenced by broader lifestyle trends.
As buyers are becoming more aware (and, therefore, more wary) of harsh chemicals, they are looking for more natural products.
For this reason, natural and “free-from” options constitute one of the most prominent segment growths in household care fragrance. Consumers see these fragrances as fitting and complementing their lifestyle needs. For example, if an individual purchases a household care product that claims to have a lavender scent, they expect it to include real lavender and not something comprising chemicals.
This also explains why ingredients such as super fruits, tropical fruits, and other simple, natural foods are starting to be seen more frequently in household care fragrances. Similarly, products that incorporate essential oils (such as herbs) are becoming more in-demand. These familiar ingredients resonate with buyers who are looking for natural healthy products.
2. Ocean Vibes
In keeping with the growing interest in natural scents, one of the significant household care fragrance trends for 2020 is “ocean vibes.” These scents symbolize the origin of life on Earth and are in keeping with the growing environmental movement to protect water resources around the world.
Ocean vibes scents are as diverse as the life that exists in the oceans. These range from fragrances with delicate light notes to ones that are stimulating and vibrant. What is consistent across the board is that these scents provide an experience that is both happy and mysterious. This is one reason why even the most basic aroma has to be painstakingly developed one layer at a time – fragrance creation is a complex and delicate art form.
Keep in mind that in addition to being healthy, consumers are also looking for household care fragrances that add sophistication and indulgence to their everyday chores, while also masking any odors in their home.
3. Sustainable Ingredients
There is no denying that consumers have become more interested in sustainability and wellness over the past couple of years and are considering these aspects when purchasing household care products. For this reason, one of the most significant shifts in this category is toward sustainably made fragrances.
As consumers become more knowledgeable about these topics and can understand labeling, producers should be changing their ingredients if they want to remain in business.
Consumers are becoming invested in brands that prioritize environmental and social issues, and that includes even the smallest components of formulas, such as the fragrance. Consumers also want their products to come in packaging made from sustainable or recycled materials.
For example, Bell Flavors and Fragrances in Dubai uses botanical extracts that have been sustainability sourced. These extracts include cocoa shells, coffee cherry husk, chamomile, and dyer’s woad.
By ensuring that their process is as environmentally friendly and resource-efficient as possible and refusing to compromise on quality, their products satisfy consumers who are looking for more sustainable options.
4. Small Indie Brands
As a result of these shifting consumer trends, a range of smaller-sized indie brands has gained popularity by listening to consumers’ wants. It is these companies that are leading the way with fragrances that thrill consumers. In addition to being selective with their choice of scents and ingredients, these companies are also offering clean product formulations and sustainable packaging.
Around the world, local makers create home care products such as all-purpose cleaners, detergents, and dish and hand soaps formulated with plant-based ingredients and have enjoyable, natural scents. Their consumers know what they want from their own scent experiences and are appreciative that their desires are being addressed in the household care category.
Furthermore, many consumers are looking to purchase more upscale and satisfying scents than just mass-market options. This is where smaller, indie brands can stand out from larger corporations.
They can focus on crafting unique, aromatherapy-based products that comfort and inspire individuals while they use them. By creating high-quality products with on-trend scents, smaller brands can win consumers’ hearts (and noses).
Are you looking to create products that align with 2020 household care fragrance trends? Are there any other trends that you are noticing that aren’t on this list? What are your insights into where this industry is going?
Let us know your thoughts in the comments below!
Lamia Rochdi is the Marketing Manager at Bell Flavors & Fragrances EMEA. A successful family-owned business, Bell’s core competencies include customized solutions for the food and beverages industry, the household and personal care sector, and the perfume industry.